“This three storey brick shop, constructed in 1883, is of a well proportioned composition. The building is framed by cement faced quoins (alternatively vermiculated) , and two projecting cement string courses. The building is surmounted by a parapet supported on brackets (separated by vermiculated sections) which consists of a central name plate (containing the date 1883) flanked by scrolls and topped by a segmental arch with acroteria. The windows are framed by cement archivolts broken by keystones. Vermiculated blocks supported on consoles, project at the dividing level. Part of the original window framing survives at clerestory level. The verandah has been removed. The building is a prominent landmark to the Queens Parade Shopping Centre.” (North Fitzroy Conservation Study, 1978). (Glossary). Note: in the Conservation Study it is listed as 284 Queens Parade (Fun Factory).
Unfortunately the building burnt down – I have yet to research this, but as you can see below, the prominence is not what it was.